Whilst reading about the reaction to the MMR and autism scare, we started thinking about how an information - as opposed to a campaign website might help parents' decision making in relation to this crucial vaccine.
We came up with the idea of the MMR the facts, website which we subsequently developed for the Dept of Health.
We then won the contract to develop the Dept of Health'�'s flagship immunisation site, which is recognised as the world'�s most authoritative and most used website on immunisation, currently generating 1 million pageviews per month.
Currently
Following a relaunch of the main immunisation website earlier this year, we recently delivered the online components of the national HPV campaign, which protects young women against cervical cancer. We are currently developing a sophisticated online toolkit for local immunisation coordinators following extensive consultation with end-users.